Builders use aspirational, informational and behind-the-scenes content to make themselves the hero of their business's journey, and bring you along for the ride. They communicate everything from their “why” to the nitty gritty trials and tribulations to entertain and add value to viewers. Behind-the-scenes looks, aspirational stories, and documentation are staples of a builder account.

Builder Accounts To Follow and Pull Inspiration From:

Mid-Day Squares on Instagram: "It’s been a wild 4 years and this journey still isn’t anywhere near done! . . . #middaysquares #chocolate #vegan #startup #glutenfree #fairtrade #entrepreneurship"

Core Concepts To Use:

Storytelling

Behind the brand or a single piece/product.

Examples: