Pick 1 of these for the Title above ^
- Avatar Callout: “If you’re interested in achieving [desired outcome] with [solution] without [common pain point 1] [common pain point 2] [common pain point 3]
- Creator’s Success: “Here’s how I achieved [desired outcome] with [solution] without [common pain point 1] [common pain point 2] [common pain point 3].
- Free Value: “This is how [Avatar Callout] can achieve [desired outcome] with [solution] without [common pain point 1] [common pain point 2] [common pain point 3].
<aside>
💡 Under the loom you actually want the entire VSL written out. So what’s in your loom should be what’s on this doc.
</aside>
[Why your unique mechanism section]
We need the viewer to know like and trust that you the creator have went through the transformation yourself.
Follow this story framework:
- Intro - Introduce yourself and begin to tie yourself to your viewers current situation
- Failure - You the creator wanted to achieve [desired outcome], so you tried a bunch of different things but kept failing. And you hit rock bottom
- Agitation - Everything you were struggling with at rock bottom
- Epiphany - You had a big realization that changed everything. This is the core soltuion to the desired outcome.
[Social Proof Section]
Show social proof of either you the creator or students you gained results for. The more the better