This is my 3-step framework for anyone to make authentic, low-effort, yapper-style content and get 100,000+ views to build a strong brand and loyal community.
We’ve seen everyone go into an uproar over authentic content when Sam Sulek started popping off. Creators were obviously jealous at the fact he could just hit record and not use any attention-grabbing tactics like:
This launched an obsession for everyone to “crack the code” on this “authentic style.
Everyone thought just turning on the camera and speaking on a topic was enough to garner attention because average social media users were fed up with the “over-edited videos.”
This couldn’t be further from the case.
It was funny watching everyone attempt this “authentic” style and fail.