Opener: Credibility dump, who I am, what i’ve achieved

Problem: You have this big problem

Agitation: You’ve tried to solve it a certain amount of ways, and it hasn’t worked for XYZ reasons

Solution: My way is the only one that works. It works for all of the reasons why the other solutions don’t work.

Social proof: My way has gotten these results.

Offer: Value/Price/Offer with a time limit

Reiterate: 2-4 minute rundown of everything you just said

Follows the principle of “tell them what you’re about to tell them, tell them, and then tell them what you just told them.”